Now, Twitter was something that – I hate to admit – I really struggled with for a long time. I watched the ‘early adopters’ with bemusement, literally Twittering away their mundane lives into this cyber vortex.
“Eating lunch at Pret”
“Seeing my mum”
The marketing potential, or potential for anything great on any level completely escaped me as this social network’s roots were forming. To me, it seemed like an inexplicably rubbish form of Facebook, where you only get the status updates – which in my opinion, could be the feature most easily left out of Facebook.
Interestingly, what I failed to notice, was the rapid speed of movement this network had, compared to any other before it. Sure, the growth of MySpace and Facebook, when compared to any other form of social network (especially those prior to the digital age) was incredibly fast and spread like wildfire among children and adults alike – but anyone who had a modicum of something interesting to say on Twitter could easily end up with tens of thousands of followers (if not hundreds) within a matter of weeks or months. This instantly translates into influence and influence – as all marketers know – equals money.
Another odd phenomenon which has popped up recently – is the name-dropping of social networks as part of potential employee CV’s. It is literally bizarre that you can now read lines like:
“Twitter account of over 5,000 followers”
“I have a large Facebook/LinkedIn network”
But the truth is, this is a sign of the times. Social media and online marketing as a whole, are finally being taken seriously by the marketing industry, and by every industry that is affected by marketing. Even the large financial corporation (as old-school as they come) where I used to work were forced to cut jobs heavily across the marketing department in all regions; but not one member of the online marketing team lost their job.
John Chow (no relation of mine, I swear – well, not recent ancestry anyway) recently bragged about being paid a figure like $6,000 to Twitter about something or other. Imagine that – an Essex girl’s dream!
Now I have to say, although Facebook wasn’t so great at this due to its really quite good implementation of privacy tools (Ok, so they were breached a few times) and focus on friends and family – MySpace did achieve a similar phenomenon when it grew a certain attachment to the then up and coming online music industry.
So, maybe it’s just me getting old or slow on the uptake (I hated MySpace originally too – now it is a must-have tool in the arsenal of any musician looking to ‘make it’) but I have finally embraced Twitter and would recommend it, not just on a marketing level, but for anyone who even uses SMS or text-messaging on their mobile phone; you can keep up-to-date with all your friends, family, celebrity chefs and Big Brother contestants literally anywhere with your mobile phone.
I wonder if there have been any flash mobs initiated on Twitter?
Latest posts by Jeremy Chow (see all)
- This is the ultimate WordPress platform, on a shoestring. - May 20, 2017
- A strategy for migrating mail accounts - May 2, 2014
- Has Bing overtaken Google as the king of search? - November 14, 2013