Facebook Advertising vs. Google Adwords – Clash of The Titans
There are many different views out there, but I’ll set forth my view and conclude early from my findings so far; at present – Facebook advertising is far less effective than Google Adwords at achieving full conversions. By this, I mean someone clicks from your Facebook advert and completes a purchase on your website. I [...]
Importing Purple Cows: An Introduction to UK Imports
So you’ve read the book by Seth Godin and realised that selling a Purple Cow is better than selling any other run-of-the-mill product. It is likely that even as a marketer, you will come to reevaluate the product/s that you or your client is selling, and attempt to redesign, reinvent or innovate a brand new [...]
Magento Post-Installation: A Helpful Checklist
Everyone loves Magento at the moment and for good reason; it’s a very stable, enhanced e-commerce platform with a community and open source. A product like this has been a long-time coming.
Anyhow, installation of this platform is interesting to say the least – but this post is about post-installation. This is a very general checklist [...]
The Other Reason For Website Social Media Buttons
If you browse your site statistics (you should have these and if you don’t, why not?) after adding social media buttons, you will often find that services attached to these buttons – which aren’t always the vendor themselves – will often appear as bots indexing the content of your site.
Obviously, this is good news as [...]
iPhone Webclip Icons without Photoshop
If you are looking to mobilise your website – and if you haven’t thought about this already, you really should – then it’s likely that you may have considered creating an iPhone-specific site which would of course include creating an iPhone webclip for your customers/readers to save an optimised bookmark to their homescreen.
There are many [...]
To Tweet or Not To Tweet
Now, Twitter was something that – I hate to admit – I really struggled with for a long time. I watched the ‘early adopters’ with bemusement, literally Twittering away their mundane lives into this cyber vortex.
“Eating lunch at Pret”
“Seeing my mum”
The marketing potential, or potential for anything great on any level completely escaped me as [...]
