Reporting to the unreportable.
In all fairness to human beings generally; reporting is often seen – and especially by marketers – as a necessary evil, but an important one nonetheless. Most in marketing prefer to look at aesthetics such as creative, advertising, video and clever viral videos for YouTube. Not many are keen on looking at dull black and [...]
The long tail of social media.
As social media and networks continue to fascinate and confound me, a trend in the long tail of social networks is beginning to emerge and cannot be ignored by marketers. With the recent David vs. Goliath battle of Facebook Places (circa. 500 million users at time of writing) head-to-head with the relatively unknown, (yet ubiquitous [...]
Facebook advertising vs. Google Adwords – clash of the titans.
There are many different views out there, but I’ll set forth my view and conclude early from my findings so far; at present – Facebook advertising is far less effective than Google Adwords at achieving full conversions. By this, I mean someone clicks from your Facebook advert and completes a purchase on your website. I [...]
Importing Purple Cows: an introduction to UK imports.
So you’ve read the book by Seth Godin and realised that selling a Purple Cow is better than selling any other run-of-the-mill product. It is likely that even as a marketer, you will come to reevaluate the product/s that you or your client is selling, and attempt to redesign, reinvent or innovate a brand new [...]
Magento post-installation: a helpful checklist.
Everyone loves Magento at the moment and for good reason; it’s a very stable, enhanced e-commerce platform with a community and open source. A product like this has been a long-time coming. Anyhow, installation of this platform is interesting to say the least – but this post is about post-installation. This is a very general [...]
The other reason for website social media buttons
If you browse your site statistics (you should have these and if you don’t, why not?) after adding social media buttons, you will often find that services attached to these buttons – which aren’t always the vendor themselves – will often appear as bots indexing the content of your site. Obviously, this is good news [...]
